Pura is built around Xerjoff’s Erba Pura, a fragrance known for its bright citrus opening and unexpectedly sweet, ambery finish. The character is citrus and fruity up top, softening into something warmer and more musky underneath, which gives it more depth than a typical cologne-style citrus. It suits people who want a fresh scent that doesn’t fade into nothing after the first hour.
How Pura smells
Opening: Sicilian lemon, Calabrian bergamot and Sicilian orange give a bright, juicy citrus opening.
Heart: A broad Mediterranean fruit accord adds a soft, ripe sweetness beneath the citrus.
Drydown: Amber, Madagascar vanilla and white musk leave a warm, creamy-sweet finish.
Pura feels bright and energising at first, then softens into something warmer and sweeter than most citrus fragrances manage. It reads as fresh but not thin, with enough amber and musk underneath to keep it from disappearing quickly, making it a versatile rather than one-note wear.
When to wear it
Particularly suited to spring and summer, and to daytime wear where its citrus brightness can lead. It’s a strong choice for warm-weather occasions, casual daywear or the office, and works less well as a heavy evening or winter scent.
Concentration: Extrait de Parfum (35-40%)
Size: 50ml
Fragrance character: Citrus, fruity
Best suited to: Daytime, spring/summer, casual and office wear
Why choose Scentleys?
🇬🇧 Manufactured in the UK, in small batches from our Manchester HQ
🌱 A vegan, cruelty-free formulation throughout
⏳ Genuine Extrait de Parfum strength (35-40%) for lasting projection
✨ Carefully selected fragrance ingredients in every batch
♻️ Recyclable packaging, produced with sustainability in mind
Still not convinced? Here’s what our customers say on Trustpilot:
⭐⭐⭐⭐⭐ “highly recommended, affordable prices and smells great. ‘PURA’ is my go to.” — John Toleafoa, verified Trustpilot review
Curious how Pura compares to the fragrance that inspired it? Read our full dupe guide.
Choose Pura if you enjoy bright citrus, a fruity heart and a warm amber-musk finish that lasts past the opening. £25 for 50ml, made in the UK.
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